July 2024

Why You Need An Affordable Video (on your static website, blog or Facebook Page)

Why You Need An Affordable Video (on your static website, blog or Facebook Page)

Driving traffic To Your Site using these methods

By Karl Airey
Founder and Chief Creative Officer
Discount Web Videos

Buy and Sell Keywords for Profit...

Typical website visits last less than 30 seconds. However, uploading a compelling “motion graphic” style web video changes this. It’s an incredibly powerful method to help people get a real feel for your company’s products and to expand your business in an extremely effective way.

Website visitors are 65% more likely to buy a product on a website after watching a video.

Also, with the emergence of more and more companies taking advantage of video in their marketing campaigns and selling venues, the cost of producing and editing quality video pieces has gone down as demand increases. I should know, it’s what I specialize in. That is, high-end, compelling and vivid stories that appeal to the eyes and ears of the typical online consumer. The result of our work will begin a new chapter for any business or brand.

We dig down to the very core without breaking the budget (typically we offer a 70% discount of average prices on the market), crafting each script and visual style to any individual or corporate entities unique needs. The price is a discount…the result is a masterpiece.

Online Video Marketing Today

Video is one of the fastest growing types of content on the Internet. According to comScore, 181 million viewers watched 37 billion videos in March 2012 and video ads topped 8 billion for the first time ever! With so many videos being consumed online, the value of video as a marketing tool is paramount. It drives search results, engages customers, builds trust and increases conversion rates.

Video Drives Search Results

Video is 53x more likely to appear in a front-page Google result (Forrester)

Search results matter. In fact, videos in universal search results are said to have a 41% higher click through rate than their plain text counterparts (ReelSEO). Clearly commanding so much attention from the average search user, businesses are increasingly adding video to their marketing mix.

Video Influences Discovery & Engagement

Landing pages with professional video generate 4-7x more engagement and response rates (SearchEngineWatch)

Today customers are only interested in engaging and interactive content. They expect that content to be highly intelligent, intuitive and useful. Online video delivers all of that in a quick and concise way. It’s less expensive than TV yet still offers editorial and production values that are just as high. It’s an innovative, engaging and non-intrusive way of marketing to your customer.

Video Increases Conversions

85% of customers are more likely to purchase after watching a product video (eMarketer)

While a picture is said to be worth a thousand words, a product video can be worth a thousand sales. In fact, a moving picture is the most compelling way to tell your story. People greatly prefer watching video over reading text for its ability to engage and this spans just about every industry. When it comes to engagement, online video is 5.33 times more effective than text. Video is really one of the few strategies that works well regardless of the vertical in which it is used.

A video showcasing your product or service is a great way to help your customers feel more comfortable with their purchase. Not only do videos immensely increase online sales, they encourage visitors to engage and stay on your site longer. Site visitors who view video stay two minutes longer on average and are 64% closer to purchase (Comscore). With stats like these, using online video to improve conversion rates is really a no-brainer.

Video Is Effective Marketing

Video in email marketing has been shown to increase click-through rates by over 96% (Implix Email Marketing Trends)

Among other forms of marketing, online video greatly improves email marketing effectiveness. The number of marketers planning to use video in email campaigns has increased 5x in the past year (Implix 2010 Email Marketing Trends Survey). This is because videos are pervasive, valuable and an integral way of communicating a variety of messages to customers. Business spending on video is expected to reach $8.3 billion by 2015 (Interactive Media Strategies).

We can all do with increased sales, any way we can add value and drive traffic can only be a good thing. Google likes sites that have a lot of traffic coming in as well as good links. The more activity on a site the better the websites become ranked.

The other thing also that happens is that when a search is made on google the videos will appear very high again driving traffic on the search engines. The costs involved are not huge and for the benefits gained makes this tool value for money. More and more sites are becoming competitive using many advertised SEO tools, make your sites different otherwise you will be leaving money on the table.

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